So you think you can tell heaven from hell? - Introduction

Well, welcome to earth. The music industry has been through a billion changes in recent 5 years. CD sales are dying. Record labels and companies are in panic, they are losing money, firing people and rearranging their marketing systems. There are only four major labels left and their hesitation rate about singing a new artist increases by each second. Even more – piracy still kicks ass (especially outside UK and USA), the digital sales still aren’t making up the loss from CD’s (or at least that’s what the record companies want us to believe in). Due to Myspace, YouTube and Facebook the number of artists who you can discover by just one click has increased approximately by 17 (!) times in 6 years period.

Perfect. Just the exact time to start promoting your music, right?

But despite all this, it’s not all that black. We’re entering the digital era which opens huge possibilities. Demand for the music on the market is at its highest point, there are several hundred new ways to deliver your music to people who would never go to a CD shop, purchasing music has become more easier than sending an email. And what’s most important, this era opened completely new possibilities for the artists to get directly to their listeners in ways ever possible before.


 Yeah, the tide is turning. And to jump on the very top of it (or at least not to be crushed by it to the bottom) some non-musical skills are needed also. Well, if you are a self-promoting musician (and if you are already well promoted, then i can't see the point of you reading the unsigned help) in modern world and you don't have the elementary knowledge of music industry & business (or a bunch of contacts, which are far more difficult to get)  most probably your chances to succeed are as much as of a blonde with a nosebleed swimming in a sea full of sharks. 

Ever notice how many musicians state that they “hate marketing”, or, “hate business”? Now that's complete and utter bullshit. I am a phlegmatic person myself, but i can't keep laughing my heart out any time I hear one more musician state that they are “an artist”, and that they don’t want to have to pay any attention to the actual business aspects of music. 

Yeah, that sounds great - i'll just sit around and wait for someone to come to the point that i am another David Bowie or Alex Turner. And That’s happens every time, doesn’t it? Retards.

The truth is, musicians have never been so much up-to-themselves, nowadays the rate of your success depends on you a lot more, than it used to. And if there is one golden rule in the unstable world of biz, it's that success comes to people who work their asses off. It's really hard for me to figure out why some musicians aren't learning the marketing skills together with musical skills. Maybe that's because most of them don't quite understand what marketing knowledge combined with musical talent can provide. Well, at another point, if everyone was aware of the advises and help that i offer here and had all the skills which i use to fulfill my goals, my work here would be finished. 

So let's rock'n'roll. I think this is enough for an introduction. 


Oh, and one more. I'll be giving every post an appropriate name of something connected to the music biz. A song, album or something. A ridiculous childish failure, i admit, but I enjoy the process really very much!